Overview
Head of Retail Jobs in Auckland, Auckland, New Zealand at Moodi
Title: Head of Retail
Company: Moodi
Location: Auckland, Auckland, New Zealand
👋 Who are we
Moodi is one of Australasia’s largest and fastest-growing wellness brands.
We create mental wellness supplements that pair science-backed ingredients with delicious flavours to support gut health, stress, sleep, and more.
Since launching in 2022, we’ve become a large e-commerce business with 200,000+ online customers.
We are also the #1 wellness drinks brand and have one of the fastest-selling protein snacks in NZ supermarkets.
Our growth has been fuelled by a combination of marketing innovation and operational excellence across multiple product ranges, channels and geographies.
Moodi is powered by a lean, high-performing team with big ambitions. If you’re looking to join a rapidly scaling, purpose-driven brand (and you’re not afraid of hard work!) read on and apply.
✨ The role
The Head of Retail at Moodi is a senior role responsible for scaling our retail channel in the next phase of rapid growth. You'll own the retail P&L end-to-end, drive velocity and expansion within existing retail partners, win new banners and channels, and lead retail go-to-market in new geographies.
This is both a strategic and hands-on role, suited to a senior operator who can drive commercial outcomes across pricing, promotions, distribution, and retail launches without relying on a team reporting to them. The ideal candidate brings deep experience in retail strategy and execution within fast-growing consumer brands, is highly commercial, leans heavily on AI to scale their output, and is motivated by the opportunity to build a leading retail consumer business.
🛒 What you’ll do
Retail Strategy & Commercial Ownership
- Retail strategy: Develop and lead Moodi's retail strategy, aligned with broader business goals across product, markets, and channels.
- Retail P&L ownership: Own the retail P&L, balancing performance targets and commercial outcomes through pricing, margin structure, trade spend, and promotional planning.
- Promotion strategy: Own and execute Moodi's retail promotional calendar using a data-driven approach to balance volume, contribution margin, and brand health.
- Price-pack architecture: Position Moodi's PPA to drive maximum performance, balancing operational complexity, margin and channel fit.
- Commercial negotiation: Lead retail partner negotiations to secure favourable pricing, terms, and payment structures that support scalable, capital-efficient growth.
Account Growth & Execution
- Account management: Manage day-to-day relationships with key retail accounts and Moodi's sales agency, ensuring strong execution.
- Channel depth: Implement strategies to expand doors, SKUs, and velocity with existing retail partners.
- Retail launch execution: Lead the retail GTM of NPD from kick-off through to in-store rollout, collaborating with relevant stakeholders to exceed retailer targets.
- Retail marketing: Drive marketing initiatives in collaboration with the Marketing team to enhance contribution margin, brand awareness, trial, and velocity in retail.
- In-store execution: Ensure consistent on-shelf execution across retailers, including merchandising, planogram compliance, and promotional activation.
- Retail compliance: Ensure retail activities meet retailer-specific operational, trading, and merchandising requirements across markets.
Distribution Expansion
- New banners: Identify, prioritise, and win new retail partners within existing channels, leading pitches and negotiations end-to-end.
- New channels: Evaluate and unlock new retail channels (e.g. pharmacy, petrol & convenience, foodservice) where Moodi has the right to win.
- International retail expansion: Lead retail go-to-market in new geographies, including Australia and the US. This includes market research, retailer prioritisation, and entry strategy.
- External partner coordination: Collaborate with external advisors, brokers, and sales agencies to support market entry, retailer set-up, and in-market execution.
NPD & Product Collaboration
- Retail-led product input: Provide retail commercial inputs into NPD, including format, PPA, COGS targets, and retailer-specific requirements.
- Retailer set-up: Collaborate with Operations to execute the back-end set-up of new products with retailers, including specs, barcodes, listings, and trade documentation.
- Product optimisation for retail: Identify opportunities to optimise existing products for retail performance, including pack formats, PPA, and retailer-specific variants.
- Retail-led portfolio decisions: Provide retail performance input into SKU rationalisation, line extensions, and underperforming product decisions.
Demand Planning, Reporting & Insights
- Retail demand planning: Lead integrated retail demand planning across new and existing SKUs, retailers, and geographies, making data-driven forecasts.
- Supply planning collaboration: Partner with Operations on retail supply planning to ensure optimal inventory levels, balancing demand, cash flow, and operational capacity.
- Retail reporting: Build and maintain retail reporting and data infrastructure to monitor sales velocity, margin, sell-through, doors, and footprint against targets.
- Actionable insights: Translate POS, syndicated, and category data into clear insights that drive retailer conversations, promo decisions, and portfolio strategy.
AI-Enabled Execution & Scale
- AI integration: Utilise AI tools as a core part of your daily workflow to ideate, build, and execute faster across all retail activities.
- Retail systems: Build and refine repeatable retail systems that leverage AI to scale output across account management, reporting, and planning without sacrificing quality or commercial rigour.
- Continuous improvement: Foster a culture of testing and curiosity, constantly seeking new tools, methods, and workflows to work smarter and more efficiently.
Culture & Cross-Functional Leadership
- Model Moodi's values.
- Cross-functional collaboration: Work closely with Operations, Finance, Marketing, and Product to ensure retail activity is commercially sound, operationally feasible, and brand-aligned.
- End-to-end ownership: Operate as a senior builder who owns outcomes end-to-end, rolls up your sleeves, and ships work directly without relying on direct reports.
Other Responsibilities
- Perform work outside of normal hours at times
- Domestic and overseas travel may be required.
- Any other duties as reasonably requested by Moodi
🌟 What you’ll need
- Proven experience leading retail strategy in a high-growth consumer brand, ideally within Wellness or FMCG
- Strong commercial acumen with a demonstrated ability to drive revenue, margin, and P&L performance through product and channel strategy
- Deep understanding of retail environments, including channel dynamics, promotional planning, category management, and merchandising
- Demonstrated track record of winning new retail distribution, including new banners and new channels
- Ability to develop and execute scalable systems and processes for retail execution, demand planning, and reporting
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making and continuous improvement
- Confident financial operator with experience in retail P&L management, pricing, trade spend, and promotional planning.
- Strong relationship builder with the ability to influence and collaborate across internal teams and external partners
- High degree of ownership, accountability, and comfort with ambiguity – thrives in a fast-paced environment
- Demonstrated experience using AI tools to accelerate workflow and scale output
- A proactive, hands-on approach and willingness to get your hands dirty
- Alignment with Moodi’s mission, vision and values
📍 Location
Auckland, New Zealand
🤝 What you’ll get
- Competitive compensation and performance-based incentives
- Broad exposure to operations in a high-growth, purpose-driven consumer brand
- A fast-paced, supportive environment focused on learning and growth
- Moodi products
🗒 Application process
If you’re interested, please apply via this job ad. We will be shortlisting and interviewing applicants on a rolling basis. Please note that due to our small team, only successful applicants will be contacted.
If you’re still reading, there’s a strong chance you might be our kind of person. Research shows that 60% of women and underrepresented groups might have already talked themselves out of applying. Even if you don’t tick every single box, we encourage you to apply. We believe diversity of perspectives and experiences makes us stronger.
